The Tipping Point, by Malcolm Gladwell

book, tipping point

This book is about contagion, how an idea, a product, a book, song, movie, or a phone can suddenly become the item to have. What causes one product to succeed while another fails? The point where an item becomes an overnight success is the “tipping point”. Once you reach the tipping point there is no stopping the flood. It is like the flu virus, up till a certain point, the flu can be contained. Some people are getting over it, as others are coming down with it. That’s the balance point. But if there is a small increase in the number catching the flu, the tipping point is reached, and there is no stopping the contagion until it has burnt itself out. The Tipping Point is a non-fiction book about how that tipping point is achieved. What are the factors that cause one item to reach the tipping point, while a similar item will fail? For something to reach a tipping point it requires some special people: Connectors, Mavens, and Salesmen. Connectors are people with a special gift for bringing people together — connecting them. Connectors know lots of people, but it is important that they are not all within… Continue reading