– 59 Seconds Think a little, change a lot –

This book takes a look at a number of commonly held beliefs, especially from the self-improvement industry. Professor Wiseman then examines them with the aid of scientific tests to see if they are true or false. He examines things that are important to us: happiness, persuasion, motivation, creativity, attraction. He breaks down each topic into what is commonly believed, and whether tests prove the beliefs to be true or false. In one example, he carried out tests with charity boxes on display in bookstores. All the boxes asked for donations for a charity, but each one carried a different message. Please give generously Every penny helps Every pound helps You can make a difference. Surprisingly Every Penny Helps worked best collecting 62% of all the money. Every pound (100 pennies) came last with 17% of the collection. It is thought that putting a small amount into the Pound box, looked mean, cheap, or insulting; whereas putting a small amount into the Penny Box, was fine. It was also revealed that a red painted box got a lot more donations than other colors. Maybe you are not going to be collecting money, but you will certainly be involved in some of… Continue reading